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What's Driving CBS' Success?

  • Trefis, Wednesday, May 30, 2012 5:28 PM

What makes CBS "a crown jewel of the media industry," providing "very high returns to its stockholders"?

The analysts at Trefis break it down into four key trends, from the "improving advertising environment" to "content licensing and retransmission fee push," to name two.

Read the whole story at Trefis »

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