Ford And Hyundai Impove Most in Perception

  • May 31, 2012

Ford and Hyundai have had the highest level of improvement in perception of quality among all automakers during the last 5 years according to new data from ALG.

Since 2008, Ford's perception of quality has improved nearly 37%, while Hyundai's perception of quality has increased by 25% during that time period. The release of ALG's 2012 Perceived Quality Study (PQS) shows Ford ranking fourth, with Hyundai above the mainstream average.

Honda ranks highest among mainstream brands with a perceived quality score of 81.3, followed closely by Toyota, whose perception of quality continues to recover from its drop in 2010. Toyota showed the largest year-over-year perception improvement of any brand. Honda and Toyota continue to be the perception of quality standard bearers among mainstream brands, with Subaru ranking third.

Among luxury brands, Lexus is highest ranked for the second consecutive year, with a perceived quality score of 85.4. Three European brands – Mercedes-Benz, BMW and Porsche round out the top four. Other brands showing significant year-over-year improvement include Fiat, Scion, Dodge and Kia.

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