IFC, Fallon Create Marketing Campaigns For New Shows

  • June 7, 2012

IFC and its agency, Fallon Minneapolis, have designed two offbeat marketing campaigns to introduce the network’s fans to its new comedy series, "Comedy Bang! Bang!" and "Bunk." Over 20 comedy podcasts have been created around "Comedy Bang! Bang!" "Bunk" riffs on the traditional game show to create a new comedy series. Burger King will sponsor the debut episode of "Bunk," promoting its new line of real fruit smoothies and frappés. Universal has signed on as the presenting sponsor of the "Comedy Bang! Bang!" premiere to promote the studio’s upcoming comedy "TED."

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