• Screen Media Mag, Tuesday, June 12, 2012 6:26 AM

Finnish startup Digital Foodie has teamed up with a grocery retailer to install digital virtual stores at busy commuter locations in the capital Helsinki. Virtual displays of food products carry barcodes which can be scanned using smartphones by consumers who belong to Digital Foodie’s social shopping platform, Foodie.fm. The food thus ordered can then be delivered to their home the same day. The virtual stores feature products from S Group’s grocery chain Alepa, which also has around 80 conventional stores in the Helsinki area.

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