Commentary

Las Vegas Airport Gets New Digital Displays from NEC

America’s flashiest city is getting even flashier with the deployment of hundreds of new digital displays at Las Vegas-McCarran International Airport’s new Terminal No. 3. The rollout consists of 900 large-screen displays from NEC Display Solutions America, which will be used for airline branding and to provide travelers with flight, baggage and gate information and directions.

The large-screen displays include 182 46-inch screens and 723 40-inch screens positioned around the new terminal. The displays will receive information from 800 single-board computers. Over 1,000 NEC displays are already in use in McCarran’s Terminals 1 and 2.

Terminal No. 3, scheduled to open for business on June 27, houses 14 gates with a total area of 1.9 million square feet and a construction cost of $2.4 billion. Hosting two dozen international and domestic airlines, it is expected to handle a significant proportion of the 41 million travelers who pass through Las Vegas-McCarran annually.

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With its easy-spending population, Las Vegas is an obvious target market for out-of-home advertisers. Last month Elite Media, a Las Vegas-based out-of-home company focused on the local market, announced that it has signed an exclusive deal with the Las Vegas Monorail Company, giving it the right to sell interior and exterior ad space on the monorail system.

The deal gives it access to various advertising surfaces, including floors, ceilings, stairs, LED monitors, light boxes, column wraps and door panels, among other options. Under the terms of a previous deal, Elite only had the right to place exterior wraps on the monorail vehicles and stations. The Las Vegas Monorail carries over 50,000 riders per day on nine trains serving seven stations concentrated along the Las Vegas Strip, including stops at MGM Grand, Caesar’s Palace, Harrah’s, the Las Vegas Convention Center and Sahara Avenue.

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