• by Joe Mandese  @mp_joemandese, June 19, 2012

Johnson & Johnson marketing chief Kim Kadlec just provided a reality check about the future of marketing. Actually, she provided several of them. She gave a really powerful example of how brands can utilize augmented reality, showcasing one of her own: Band-aids own AR app utilizing the Muppets to help kids deal with the pain of cuts and bruises via virtual Muppet assistance.

Kadlec is pretty big on the prospects for AR, noting, “Our research on augmented reality is that it will be the eighth largest medium in the world, right behind mobile.”

Personally, I think that might be a little augmented unrealistic, but Kadlec also noted that the lines between real reality and the augmented version are blurring as never before, citing a new trend in “blended reality” applications that mash-up virtual stuff and real stuff.