• by Joe Mandese  @mp_joemandese, June 19, 2012

YouTube Global Sales Chief Lucas Watson showed Cannes Festival of Creativity attendees a pretty cool example of utilizing YouTube as a promotional platform for brand-created content. The video, which was created by Coca-Cola, was created by curating genuine videos caught by security cameras in public places, and edited with great counter-intuitive headlines. Difficult to explain the power of it. Check it out for yourself. It’s pretty inspiring.

http://youtu.be/auNSrt-QOhw