• by Joe Mandese  @mp_joemandese, June 19, 2012

That was the advice OK Go frontman Damian Kulash gave Cannes Festival of Creativity attendees during YouTube’s session.

Kulash basically encouraged people in advertising to ignore the boundaries separating different facets of culture, including music and video.

“Don’t look at film and music as different, because they’re all ones and zeroes now,” he said, alluding  to the impact of digital media on blurring the lines.