• by Joe Mandese  @mp_joemandese, June 20, 2012

That’s what Nike Digital Sports’ Stefan Olander is telling Cannes Lions attendees this afternoon.

It began with Nike+, and progressed to the Nike Fuel Band, which led to an expansion from running to all other sports, and most recently, it connected with Microsoft’s Kinect Box.

“It creates an ecosystem of services,” he said, adding, “Nike becomes a company that is not just focused on product. It’s focused on products and services.”