Around the Net
Bing-Yahoo Alliance Nails Higher Conversion Rates
- Microsoft adCenter Blog, Wednesday, June 20, 2012 11:47 AM
Bing and Yahoo make up about 30% of advertising spend by companies supported by Trada's marketplace, which crowdsources search engine campaigns to its network of experts. The companies have released a white paper identifying why the Bing-Yahoo alliance generates higher conversion rates and return on investments on many client campaigns as compared to Google.
