• by Joe Mandese  @mp_joemandese, June 27, 2012

The Brand Marketing Summit chair and moderator of the current panel suggested that it might be fun to take a classic new product intro debacle – the rollout of New Coke, which initially replaced Classic Coke, to a great deal of consumer outrage and backlash – and recreate it in the current social media environment.

“Wouldn’t it be fun to recreate the New Coke crisis and see what happens,” she said, turning to Coca-Cola Senior Social Marketing Manager J.D. Doughney.