• by Mark Walsh  @markfwal, June 27, 2012

Mobile messaging platform Mogreet said Wednesday it had reached an agreement with ShareThis to power the sharing of content from Web sites to mobile devices. Mogreet introduced its moShare technology earlier this year along with a branded button for sharing to mobile through properties including Facebook and Twitter.

But moShare will serve as a white-label service for the ShareThis, providing the share-to-mobile option through the ShareThis button on 1.4 million sites via MMS technology. A user enters their phone number in the pop-up window and the number of the recipient. Then the content is shared as a text message, including a link back to the original content.

Mogreet says more than 90% of content shared via moShare’s MMS platform is opened by recipients, 40% of whom click through to the referring Web site, increasing traffic. The company also recently launched a WordPress plug-in to make it easier for publishers to add moShare to their sites.