Yahoo on Wednesday announced the appointment of three new media and marketing executives to help expand its business globally and in the women’s and U.S. Hispanic markets.
Rich Cusick was named as VP, entertainment and women’s lifestyles, overseeing Yahoo Shine as well as Yahoo’s health and entertainment properties including omg!, movies, TV and music. most recently served as Interim GM of Chemistry.com, a division of Match.com
John Buchanan, formerly VP of global marketing at Electronic Arts, will lead Yahoo’s consumer marketing team across the globe. Before joining EA, where he was VP, worldwide marketing, he led product marketing and strategic planning at game company Cranium.
Lastly, Scott Bushman, most recently VP of digital at Wasserman Media Group, will serve as head of media networks for Latin America, Canada and the U.S. Hispanic market.
Cusick and Bushman will report to Mickie Rosen SVP, global media and commerce, at Yahoo, while Buchanan, will report to Yahoo CMO Mollie Spilman.