Commentary

From The Mouths Of Digital Babes

The Brand Marketers Summit’s “youth panel” isn’t shedding any new light yet, but does reveal the diversity of digital dependency among the youngins. Fourteen-year-old Sam Farrell isn’t all that keen on Facebook, for example. He says it alright, but not much of a necessity.

Connor McLaughlin, similarly doesn’t see a lot of value in Facebook, and prefers Skype for his one-on-one communications. He also sees a big downside to blurting things on Facebook.

“You don’t want to say something stupid and then 15 people see your post.”

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