• by Joe Mandese  @mp_joemandese, June 28, 2012

Fifteen-year-old Connor McLaughlin just coined an interesting concept, possibly inadvertently.

Asked how he vets information about products and services by Brand Marketers Summit moderator, Edelman’s Michelle Prieb, McLaughlin said he prefers “in-face” to Facebook. Not face-to-face, or in-your-face, just in-face. Kind of like the new interface. Think about it.