• Computer Business Review , Tuesday, July 3, 2012 12:56 PM

As Google announces their interactive TV service will be available outside the United States for the first time, research commissioned by eBay reveals that one in four Britons will actively participate in interactive viewing for tasks like shopping. The report shows that direct retail sales from Interactive TV will see an increase to nearly £750 million by 2014 compared to £54 million in 2011. Interactive TV can provide an opportunity for retailers to try a new way to engage with customers. As online use through television continues to grow, retailers will need to adjust their online content to fit interactive TV like adding more videos, graphics, and animations.

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