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Analyst Says Sky's NOW TV Move Is Risky

The launch of Sky's new NOW TV online streaming service is "not without risk", as it "removes the barrier" of long-term pay-TV contracts, an analyst has warned. Informa Telecoms & Media senior analyst Ted Hall feels that NOW TV represents a "potentially dangerous move away from the bundled approach to selling pay TV" for Sky. However, another analyst disagrees, instead saying that NOW TV offers a way for Sky to target an audience that has so far resisted pay-TV services. 

Read the whole story at Digital Spy »

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