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1 In 5 UK Adults Will Watch Olympics Online

Interxion has released the findings of a survey of over 2,000 UK citizens aged 18 and over, conducted by YouGov, looking at how consumers intend to use technology to keep up to date with sport and their preferences towards media consumption. Consumers will have more choice than ever before in how they follow sporting action this summer and updates over the coming months. While traditional TV at home (65%) and public screens (10%) are the most popular medium for watching or listening to sport , 9% will be following the action on personal devices such as a home PC, 7% will be watching on a laptop, and 3% on a tablet.

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