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Olympics Media Has Come A Long Way Since '48

It is 64 years since the Olympics were last in London, the first time they were televised by the BBC. Over three quarters of adults in the United Kingdom say they will watch coverage of the London 2012 Olympics, although the final figure may be higher. One in five also say they will follow the games online, through a computer, tablet or mobile phone. Over half of adults in the country say new technology will make accessing coverage of the Olympics easier. Back in 1948, there was only one television channel and only an estimated 100,000 receivers in the country. 

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