• ZDNet, Monday, July 23, 2012 12:25 PM

Amazon is to establish a global digital media development centre in London, the company announced on Monday. The centre, which Amazon says will open "in the coming months", will bring together the design and development teams of two of the firm's online video subsidiaries, Lovefilm and Pushbutton. It will "focus on the creation of interactive digital services for TVs, game consoles, smartphones and PCs, the development of the digital media experience on Amazon websites around the world, and the building of services and APIs that power that digital media experience," Amazon said.

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