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Olympic Organisers Try To Build Buzz, Keep Secrets
- Reuters, Tuesday, July 24, 2012 2:19 PM
In a move to counteract leaks, organisers emblazoned a Twitter hashtag #savethesurprise on screens inside the Olympic Stadium on Monday, urging people to use that tag to build a buzz before Friday, and participants hoped this would work. "The ceremony is very emotional, very British, with quirky humour. And it will have surprises, even for the critics," said Dikaia Chatziefstathiou, who researches the Olympic movement at Canterbury University and is dancing in the opening ceremony.
