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Let The Social Media Games Begin!

Days after Gabrielle Douglas, the American gymnast, made the US Olympic team, the 16 year old posted to Twitter a picture of flowers, cake and a giant plastic tub filled with paper towels, soap, deodorant and mouthwash. The package was a congratulatory gift from her new sponsor Procter & Gamble, the consumer packaged goods company. “I love all of my goodies thank you so much for everything!” she tweeted to her 29,000 followers.

Read the whole story at Financial Times »

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