Commentary
programmatic buying benefited Kellogg
- by Erik Sass , Staff Writer @eriksass1, July 26, 2012
Every dollar that Kellogg took out of traditional direct-to-publisher and ad networks and moved to programmatic buying produced a 5X increase in ROI, according to Bob Arnold, associate director, global digital strategy, Kellogg Company.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
