Commentary
programmatic buying yields big increase in on-target impressions
- by Erik Sass , Staff Writer @eriksass1, July 26, 2012
In the first three campaigns Kellogg ran with a programmatic partner, two of the campaigns produced a more than 100% increase in on-target impressions, according to Bob Arnold, associate director, global digital strategy, Kellogg Company.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
