• August 9, 2012

Interpublic Group’s ID Media has tapped Laurie Larson as senior vice president, director of media strategy. She will oversee media services on one of the shop’s largest accounts, Johnson & Johnson, whose brands include Neutrogena, Aveeno and Listerine. Previously Larson was group media director at WPP’s G2, where she oversaw media strategy for Aetna, NFL Game Pass and Amica Auto Insurance. Larson’s ties to ID go back to her days as a marketing executive at Verizon, an ID Media client. As director, marketing innovation at the telecom giant, she helped market products such as FiOS.