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Olympics Were More Mobile Than Social

At its beginning, the 2012 Games were being labelled as the ‘social Olympics’. New research from Vodafone, however, has rebranded them the ‘mobile Olympics’ as Brits broke their own record for streaming content. Previously, spikes were witnessed during New Year’s Eve in 2011 and the Royal Wedding; although the Olympics eclipsed these, with Bradley Wiggins’ time trial victory being among the most popular.

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