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YouTube Video Of Games Ran 20 Million Hours Plus

  • The Drum, Thursday, August 16, 2012 12:32 PM

Google search volume around the world was dramatically higher during the London Olympics than during Beijing in 2008, it has been revealed, while YouTube video streaming of the Games reached over 20 million hours. In America, there was a 900% increase in searches for Ryan Lochte, meaning that interest in swimming increased by 25% over all; while Usain Bolt meant Jamaican searches for track and field increased by 40%.

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