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The Soap Opera World Of Olympic Cereal Boxes
- NYSportsJournalism.com , Friday, August 17, 2012 10 AM
Michael Phelps used to be with General Mills' Wheaties, switched to Kellogg, and is now once again on a Wheaties box. Misty May-Treanor and Kerri Walsh could not be split apart by beach volleyball opponents but rival cereal makers have done exactly that. The “Fierce Five” will appear on an upcoming Corn Flakes package, but history shows that does not prevent a fall from grace. A look at cereal marketing that may bowl you over.
