Duane Forrester provides a list of questions that search marketers should ask themselves before creating search-friendly content. Building a templete provides a repeatable process that removes
the guesswork. Keyword research and Twitter trending topics can help provide guidelines to focus on. Don't overtarget keyword phrases, for example. He tells us that Bing doesn't "condone link
baiting," but hooks (topics) that resonate with an audience can drive traffic, links, views, shares and more.
Read the whole story at Bing Webmaster Central »