The Outdoor Channel has added one of two senior executives it plans to hire this fall. Fuel TV Senior Vice President Lorey Zlotnick takes the
network’s top role in marketing, while a lead programmer is coming.
Zlotnick joins the hunting and fishing network as senior vice president of marketing after a career that includes roles at Bravo and Fox Reality Channel. Most recently at Fuel, she worked on promotional activity for the addition of the UFC to the Fox-owned network.
She will report to Outdoor Channel CEO Tom Hornish, who stated that she was a "successful brand builder" whose work with various genres would be "highly complementary to our strategy.”
Fox lists Fuel, with its male-targeted action-sports programming, as being in 36 million homes.
Over the summer, Outdoor Channel joined with Comcast and the Chicago White Sox on a promotion that allowed fans to camp out in the White Sox’s home ballpark.
Zlotnick's help with the debut of the UFC on Fuel might dovetail with Outdoor Channel’s efforts to turn Major League Fishing into a premiere property.
The Outdoor Channel is experimenting with reality- and competition-type series. “Realtree’s NASCAR Outdoors” follows renowned NASCAR drivers on deep-woods hunting expeditions and a similar theme is used with Professional Bull Riding luminaries in a new series that launched in June.
"Outfitter Bootcamp," in which six students engage in a "part survival training" month-long challenge in the Rockies, recently debuted.