Meredith Corp.'s Meredith Xcelerated Marketing unit just made a couple of key hires from digital-savvy agencies, including Organic's Steve Kerho, who joins as senior vice president-chief strategy
officer. Kerho was senior vice president-strategy, media and analytics at Organic, which is a unit of Omnicom.
Also joining is Doug Rozen, who was named senior vice president-general
manager of MXM’s mobile practice, The Hyperfactory. Rosen joins from Aimia Inc. (formerly Carlson Marketing Worldwide), where he was senior vice president-global lead for creative, interactive,
media & mobile.