Peter Burrows and Danielle Kucera believes Apple can grow bigger based on the entrance of new mobile devices, such as a smaller and cheaper iPad, and a high-tech television. The company hit a stock
price of $665.15 on Aug. 20, with a market value of $623.5 billion, the highest ever for a U.S.- based company. Apple is in talks with at least one U.S. cable company about carrying live television
and other media and content through an Apple-designed device, according to Burrows and Kucera, citing people in the know.