• by Erik Sass , Staff Writer @eriksass1, August 23, 2012

In 2008 Barack Obama's biggest day for fundraising was triggered by a message to followers from a 20-year-old campaign worker on social media (I'm not clear if they were paid, or an intern, or a volunteer), according to Thomas Gensemer, co-founder and managing partner, WPP's Blue State Digital. Following Palin's speech at the GOP convention, in which she took a swipe at Obama's previous experience as a community organizer, the indignant message triggered an outpouring of grassroots donations.  I hope s/he got a sweatshirt or something.