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Heat Will Use Augmented Reality In Future

In July, the celebrity magazine released its first augmented reality issue, which publisher Bauer said received an exceptional amount of interest from readers. Other magazine titles have also used the app, including Tatler and Hello!. Through the Heat Extra mobile application powered by Aurasma, the publication's editorial team and its agency, Engine Creative, created 13 interactive pages, each of which hosted multiple interactive videos featuring various stars, including David Walliams and Katy Perry.

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