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Zurich Launches 'Your World'

Zurich's new campaign for the United Arab Emirates, "Your World. Our Insurance," talks up the company's motor, home and travel insurance. Developed by Zurich's in-house creative agency, the four-month long campaign features primetime television sponsorships, as well as print, outdoor, radio and digital advertisements. The campaign depicts everyday scenarios from the lives of UAE residents, conveying the message that Zurich understands the way its customers live their lives.

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