Top 10 DMAs in which adults who consider themselves “Tech-thusiasts” reside:
- San Francisco-Oakland-San Jose, CA
- Washington, DC (Hagerstown, MD)
- Denver, CO
- Austin, TX
- San Diego, CA
- Salt Lake
City, UT
- Seattle-Tacoma, WA
- Houston, TX
- Atlanta, GA
- Miami-Ft. Lauderdale, FL
*Own and use advanced technology products. They want to know how things work, enjoy reading about new products and are willing to pay for top-quality electronics.
Source: GfK MRI’s 2011 Market-by-Market Study
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