When Virgin Mobile wanted to stand out in a social media campaign in an already crowded space, they went to leading social
publisher, BuzzFeed for help. For Virgin Mobile, BuzzFeed created a newsroom strategy that paid attention to social conversations already happening online to create a fun, engaging, pop culture
experience. The post was called “11 Things No One Wants To See You Instagram,” which featured mundane things, and received nearly 330,000 total views. Virgin Mobile and BuzzFeed enlisted
Vizu, an independent analytics company to evaluate the impact of the campaign. They found that consumers embrace Virgin Mobile’s content and said they are a very relatable brand.
Find
the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards
reception in New York on
October 1, 2012