Commentary

2012 OMMA Awards Finalist: Integrated Online Campaign: Consumer Packaged Goods, Mindshare, Unilever/Dove/Personal Wash

Dove 

What sets this campaign apart is the launch event in Times Square as women had their pictures taken, which were then swiftly shown off on Dove billboards. But the chance to look at oneself in a “living ad” used other media, as women could upload photos of themselves via an iPhone app or Facebook page and view it online. Using MSN as one outlet, women could look for their photos and give friends the opportunity to view them as well.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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