• by Staff Writers , September 6, 2012

 

The cereal used music as a way to drum up interest and turned to band We The Kings as a centerpiece. The band’s Twitter and Facebook pages were used to promote an opportunity to redeem codes in packages for VIP experiences via a microsite that included videos, acoustic versions of hit songs and behind-the-scenes photos on Instagram. A sweepstakes offered prizes that included a phone call with a band member. The campaign led up to a live Webcast concert, where fans could interact with the band.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012