Covario worked with Guthy-Renker to restructure the Proactiv paid search campaign to drive Web site traffic past what television does. The non-brand campaigns yielded a 15
percent year-over-year increase in traffic, 213 percent increase in conversion rate, 42 percent drop in cost-per-order, and 15 percent increase in Web site traffic. The companies achieved success and
improved search engine query rankings from No. 8 to No. 2 by reducing the number of campaigns from 37 to 14, refining keywords to support relevant terms, and reducing 1,300 to 360 unique non-brand
terms.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the
2012 OMMA Awards reception in New York on
October 1, 2012