Coca-Cola was the top-performing social media brand in August, according to the latest ranking published by social
marketing platform Optimal. The company bases the ranking on an index that combines data including fan counts, engagement statistics and “global fan valuation” to provide a baseline for
estimating the value of a brand's social media presence.
Coke showed an index growth of 1,425 points in
August, followed by Reese's (1,378), Monster Energy (1,068), Pepsi (948), and CoverGirl (858). One component of the Optimal Index is the
raw growth in the number of Likes for a brand. Coke, which recently hit 50 million fans on Facebook, add 3.7 million fans in August, with Target, Samsung Mobile USA, Amazon.com and Walmart rounding
out the top five in fan growth last month.