Around the Net
How To Measure Facebook Social Data
- Search Engine Watch, Tuesday, September 18, 2012 1:17 PM
Conducting analysis to understand the impact of the content on Facebook brand pages is a critical factor in determining the impact on page visitors. But as Nathan Linnell explains, it's easier described than actually done. Linnell describes strategies for top-level segmentation and metrics categories that explain exposure, consumption, engagement and negative feedback. All metrics are accessible through the Facebook Insights export feature.
