• Tech Crunch, Monday, September 24, 2012 11:46 AM

Amid widespread criticism over Apple’s new mapping service, the company is reportedly trying to poach engineers from chief rival -- and the reigning king of digital maps -- Google. “Apple is going after people with experience working on Google Maps to develop its own product,” TechCrunch reports, citing sources. “Using recruiters, Apple is pursuing a strategy of luring away Google Maps employees who helped develop the search giant’s product on contract, and many of those individuals seem eager to accept, due in part to the opportunity Apple represents to build new products.”

Read the whole story at Tech Crunch »