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Fox Partners With Social Analytics Company True Anthem

Fox is partnering with analytics company True Anthem to get a bead on its social TV strategy, "tracking the social sharing of FOX’s digital television content and measuring its social influence,” according to a statement. The network thus joins "almost every major network [that] is already working with a social TV analytics company to figure out how to leverage buzz about their shows to drive viewers, engagement, content creation and of course ad sales," writes Natan Edeslburg.

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