Alcoa is using Facebook to get more interested in aluminum recycling.
A new Facebook App, called “Pass the Can,” encourages consumers to crush a virtual aluminum can and pass it on to friends. Each time a can is passed, the Alcoa Foundation will donate $1 (up to $75,000) to one of three non-profit recycling organizations.
"'Pass the Can' is a fun way for Facebook users to make a big impact on real-world aluminum recycling and help increase the can recycling rate," said Beth Schmitt, Director of Recycling Programs for Alcoa, in a statement.
"Pass the Can" is Alcoa's second app created to promote aluminum can recycling. In 2010, Alcoa developed Aluminate, a recycling app for iPhone and iPad that helps consumers find recycling centers, track how many aluminum cans they recycle and calculate the cash they earn through recycling.