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Most Brits Active In Social Media; Facebook Reigns

  • The Drum, Tuesday, September 25, 2012 3:26 PM

Facebook is the most popular social media site in the UK, with 68% of internet users being active on the site, followed by Twitter (28%) and LinkedIn (26%). The study conducted by InSites Consulting found that the increasing number of smartphones worldwide is leading to an increase in social media use; with 66% of smartphone users are active on social media on a daily basis, as opposed to 48% of people without a smartphone.

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