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NBC Drills Down Into Olympics Data

The findings of the studies, shared with The New York Times, revealed vast shifts in the way people watched the Games this year compared with the Olympics in Vancouver in 2010 and in Beijing in 2008, and they offered insight into how television will further evolve into a multiplatform experience. Think of it as the world’s largest “sandbox” in which media researchers can play, said Alan Wurtzel, president of research and media development at NBCUniversal. “It gives us a glimpse into the future.”


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