• September 27, 2012

After two full days of face-to-face talks following Monday's phone conversations, the league and the NFL Referees Association reached an agreement to end the three-month lockout and send the regular officials back to work for this week's slate of games, beginning with Thursday night's matchup between the Cleveland Browns and Baltimore Ravens, reports USA Today.

But not before Jim Lansbury, principal and creative director of RP3 Agency in Bethesda, Md., weighed in on how the league's bad marketing abuses its fans.