• by Gavin O'Malley , Staff Writer @mp_gavin, October 1, 2012

So, what does it take to run a world-renowned creative beast like CP+B? A blazer, for one, says Andrew Keller, CEO and Partner of the company that Alex Bogusky built.That might be because Andrew (42) looks young enough to be a first-year intern, he admitted to OMMA Global attendees on Monday afternoon. Fashion aside, a good leader needs a healthy appreciation of economic realities, and the fact that brands need more for less. It’s all about a “leaner model,” according to Keller. “We’ve seen client’s budgets get cut more than in half.”

Also worth noting, Keller said digital work now accounts for 40% of CP+B’s revenue. As if often the case with digital, that share is quite a bit bigger in terms of share of all agency, Keller noted.