• by Gavin O'Malley , Staff Writer @mp_gavin, October 1, 2012

Who’s doing great branding? Well, you can’t beat cosmetics leader CoverGirl, says Brent Poer, EVP and executive creative director at LiquidThread. Not only is CoverGirl “aspirational AND attainable,” but -- thanks to P&G’s obsession with data -- Poer tells OMMA attendees that he actually watched his work for the brand impact sales.

“How about Nike?” proposes Jennifer Kasper, GVP of digital/new media and multicultural marketing at Macy’s. She loves the way the brand is smoothly transitioning from a focus on all-star athletes with unattainable skill sets to more average folks.